Identify the "what".
1. What is the project supposed to achieve?
I am to help develop a theme for the advertisement campaign, and
update the website accordingly.
2. Who is the customer?
Anyone who is interested in Visions is the target audience. We
want this campaign to be clear and constant through all out media so that
anyone who sees it immediately associates it with Visions4.
3. What are the deliverables of the project? (These
are tangible and intangible.)
The biggest delivery will be a peak in interest, and hopefully
more views on the website. We also will gain an ease of use because the website’s
interface will be cleaner and more inviting.
Identify the "how".
4. What is the budget?
There is no budget as far as my specific job is concerned. I
have the laptop and the programs to design some really great stuff. The only
budget I can really deplete is battery life, and personal creative energy.
5. How long will it take?
Longer than I expect, first of all. But overall it will take the
entire weekend. I expect that I will be working with my team on the campaign for
about 4-6 hours in meetings, and then I will spend around 6-10 hours of work
just on the website… plus any other things that pop up unannounced.
6. What specific skills are needed?
We need to be creative with the visuals, while also keeping them
clean, simple and recognizable. I personally need to know exactly what I’m
doing in Photoshop, Illustrator, and Dreamweaver to be able to troubleshoot the
website and I reorganize it.
7. What special resources are needed?
Just my laptop and the programs
8. Who is working the project? What is each person's
job?
Channing – Team leader
James, and Kyle – Graphics
J’aime – Website manager, and designer
9. What is the schedule?
Simply… the website and campaign are due in a presentable form
by 1/29/14 at 3:30.
Other considerations.
10. What are the risks? (Small vs. large impact,
likely vs. unlikely)
Really the only risk we take with making this many changes so
quickly is that we will walk into Visions meeting on the 29th, and
no one will like the campaign that we have worked so hard to develop.
11. How will you communicate with your team?
We have Google docs, and we all have each others’ numbers. We
will be texting back and forth whenever we are not in meetings, and will keep a
constant eye on the FB page for our specific departments.
12. How will you determine if the project is successful?
It
will be hard to tell this right away. First we want the approval of all the
people in Visions. But after we have taken feedback on the campaign and website
it becomes trickier. The only true determination of a campaign’s success is
whether or not people understand our intent and are pulled in by our visuals, advertisements,
and website. And I suppose we won’t see those results for a few weeks.
